The In Crowd: Mod Fashion and Style 1958-1966

About

The Mods were an incredible 1960s youth sub-culture. Mod life provided an opportunity to rebel against the older generation and for young people to use their newfound financial and creative independence to escape into an identity based around music, fashion and drugs.

Although taking their look from a diverse range of sources, Mods were quintessentially British in style and resolutely modern in attitude. The Mod look has remained a staple in the world of fashion for both men and women.

This fashion exhibition focuses on the years 1958 to 1966, considering the influences on Mod look, its impact on youth culture and the enduring appeal of Mod style. Alongside full outfits, clothing and accessories, the exhibition will also include contemporary photography, film and ephemera tracing the origins, development and enduring appeal of the Mods.

Roger K Burton, former Mod and founder of The Contemporary Wardrobe Collection is curating the exhibition in collaboration with Martin Pel, Curator of Textiles & Costume, Brighton & Hove Museums.

The In Crowd: Mod Fashion & Style 1958-66 is supported by original Brighton Mod brand Ben Sherman, reaffirming its legacy as a brand synonymous with Mod culture. Their new Brighton flagship store will feature a striking window display in May that pays homage to the exhibition, reinforcing the connection between the brand, the city, and the Mod movement. Founded in Brighton in 1963, Ben Sherman has become a symbol of sharp British style, favoured by the Mod movement for its tailored designs and contemporary aesthetics. With its first store opening in Brighton, the brand has maintained strong ties to the city.