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Tourism Research

Research is important because it helps us to make decisions about how to develop our work and what activities to undertake. It can also help businesses in the city to make decisions.

See below for the latest research and reports from Brighton & Hove and Sussex. Additional information for Tourism Businesses can be found at our Business Resource hub.

Sussex Visitor Economy Initiative

The Sussex Visitor Economy Initiative (SVEI) was established in September 2020 by East Sussex County Council, West Sussex County Council and Brighton & Hove City Council, initially in response to the pandemic. The strategic partnership is working with public and private sector partners to harness the opportunities that cross-county collaboration brings. We aim to support sector recovery, resilience and growth, and to raise the profile of Sussex as a national and international visitor destination.

→ Download the Sussex and Brighton & Hove Visitor Economy Baseline- September 2023 PDF (2 MB)

→ Download 'Sussex Wine Tourism: A Plan for Growth' PDF (2.6 MB)

→ Download the Sussex Visitor Economy Position Statement PDF (135 KB)

→ Download the Sussex Visitor Economy Vision and Actions PDF (1.1 MB)

→ Download Sussex Visitor Economy - 2023 Update PDF (1 MB)

→ Download the Sussex Visitor Economy Baseline - July 2021 PDF (3 MB)

Sussex International Segmentation

Using UK Community Renewal Funding (UKCRF) secured by a partnership led by Sussex Modern, we worked with the South Downs National Park Authority to identify short and long-haul target markets and visitor segments with the greatest potential to deliver high-value visitors to Sussex. The report looks at how Sussex tourism organisations working together can target best prospect domestic and international markets.

→ Download the International Segmentation for Sussex PDF (2 MB)

Visitor Economy Strategy

→ Download the Brighton & Hove Visitor Economy Strategy 2018-2023 PDF (1.6 MB)

Brighton Visitor Survey

This is research commissioned by VisitBrighton into the leisure visitor market. The overall purpose of the study is to enhance VisitBrighton’s understanding of the city’s tourism market and provide the basis for tourism policies.

→ Download the 2018 Brighton & Hove Visitor Survey PDF (1.3 MB)
→ Download the 2016 Brighton & Hove Visitor Survey PDF (1.5 MB)
→ Download the 2014 Brighton & Hove Visitor Survey PDF (920 KB)

Economic Impact of Tourism

This is a study carried out annually calculating the value and volume of tourism to the city. Many businesses in the city contribute to this study by providing information about occupancy and footfall.